Private Label & Custom Cranes
Elevate Your Business & Your Brand with Custom Cranes
Excel Industries is your premier provider for trusted crane repair, crane inspection, crane parts, custom cranes, and more. We work with many smaller crane companies across the United States to manufacture high-quality, customizable cranes that they can brand and sell under their own name. Our private label crane solutions enable small to medium crane repair companies to grow their businesses by offering reliable, industry-leading equipment without the hassle of manufacturing.
Our Private Label & Custom Crane Capabilities
At Excel Industries, we can accommodate essentially any custom crane requirements including:
- Low Headroom
- Special Hook/Hoist Types
- Dust/Chemical-Resistant Finishes
- Custom Branding
- Specialty Controls
- Safety Features
- Additional Accessories
- Special Environment Adaptations and More!
We have the resources to provide the custom crane type and configuration you need for your specific industry application, regardless of load capacity, span/height ranges, hoist types, or safety features. Our experienced, knowledgeable team will partner with you to understand your specific custom or private label crane applications and ensure all details are considered in the design.
We adhere to all OSHA and CMAA industry standards, prioritizing quality at each step of the process. All cranes are backed by a manufacturer’s warranty, normally one to three years depending on the equipment model, and an Excel Industries warranty. At Excel Industries, we proudly guarantee our workmanship for the life of the crane under normal use circumstances.
Once your custom crane development is complete, our team can travel anywhere in the United States to provide assembly and installation services, ensuring your customer’s crane is installed correctly and efficiently.
Do You Have Questions?
Find out more about our private label & custom crane capabilities in your area.
Why Partner with Excel?
Experience & Expertise
With over 50 years of industry experience and real dedication to the highest quality work and materials, Excel Industries, Inc. has expanded its facility centers and offerings, becoming a premier crane products and service provider, serving some of the largest manufacturing companies in the country.
Reputation
At Excel Industries, Inc., we are dedicated to providing high quality custom cranes for our customers’ overhead, bridge, and gantry cranes needs. All our work is performed in-house in our 50,000-square foot manufacturing facility by our knowledgeable and fully trained team. We adhere to all OSHA and CMAA standards to ensure each step of the process is completed correctly and safely. With over 50 years of experience in our industry, you can feel confident ordering your equipment from us.
Private Label & Custom Crane Branding
All of our cranes are fully customizable to match your (or your customers’) brand, making adding them to your inventory seamless. Take advantage of our private label crane services to ensure you can meet your growing customers’ demands.
Dedicated Support
We provide expert assistance from measuring and ordering to after-sales. Need us to come to you for assembly and installation? Not a problem. We also offer comprehensive services including factory certified crane repair, 24/7 emergency crane repair, crane inspections, and crane refurbishment and upgrades to ensure your parts and equipment remain in optimal condition throughout their lifespan.
Expand Your Reach with Excel
At Excel Industries, Inc., we are rewriting what the crane industry can do and we invite you to join us! Expand your product line and increase revenue. Partner with us and take your business to new heights.


